getty gets a useful makeover



R/GA London was tasked with elevating the perception of Getty Images. No easy feat. Sure, they could've done some sort of smoke and mirrors campaign or promotion to temporarily change a few people's perceptions, or they could *simply* find away to improve the product to permanently change many people's perceptions.

Again, ignore the EPIC case study presentation - so annoying - but here's how they did it. Just by simply changing the watermark to something useful. That's some good strategery. So, do you think it's better?

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites