getty gets a useful makeover
R/GA London was tasked with elevating the perception of Getty Images. No easy feat. Sure, they could've done some sort of smoke and mirrors campaign or promotion to temporarily change a few people's perceptions, or they could *simply* find away to improve the product to permanently change many people's perceptions.
Again, ignore the EPIC case study presentation - so annoying - but here's how they did it. Just by simply changing the watermark to something useful. That's some good strategery. So, do you think it's better?