beat the billboard
Being the digitally minded peeps we all are, it's always nice to see innovative and interactive billboards.
This one, for EVOC's new virtually indestructible backpack, invites passerbys to beat the crap out of the bag to see if they can damage it. But cooler than that, it takes a photo of you from the perspective of the bag while you're beating up on it and posts it to Facebook. Smart.
Oh, and ignore the annoying, cliche case study graphics and voiceover in the beginning.