adbusted in hamburg





H&M's latest summer bikini campaign featuring an ultra tanned Isabeli Fontana has been heavily criticized for promoting an unhealthy obsession with tanning. Fontana, who was actually born a white women, is shown tanned right into another race. The truth is, nothing will get you as quite as tan as a liberal amount of Photoshopping. So an unknown street artist in Hamburg decided to remind everyone who sees the H&M posters that this is the case with a carefully tacked on Photoshop tool bar. Cheeky and effective.

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