what to wear, in real time

Pimkie Color Forecast from Color Forecast on Vimeo.

Don't know what to wear this morning? Wonder what all the trend setters are wearing in the major fashion capitals like Milan, Paris and Antwerpen? Pimkie can help... with the color of your clothes anyway with their new campaign, Pimkie Color Forecast.

Their agency, Happiness Brussels, installed high-speed digital cameras in the streets of these cities with software that scans for the color clothing people are wearing and generates little infographics of what colors are hot, in real-time.

It's like Pantone's color of the year on steroids. Love it!

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