old people are cool
Maybe it's the resurgence of Betty White and her new practical jokes show but old people seem pretty "in" right now. The latest brand to hop on this trend is Kraft Mac & Cheese by handing over their Facebook and Twitter pages for 3 days to two cute little old ladies, Frankie and Dottie. Frankie and Dottie have been enjoying Kraft Mac & Cheese for 75 years, which coincidentally is the anniversary Kraft Mac & Cheese is celebrating (gee, how perfect). Of course the posts and tweets play off the stereotypical cluelessness of old folks and technology, and I smell the help of a copywriter, but it's a cute concept nonetheless. Today's the last day, so go over to Twitter or Facebook to say hi and you might get a response.