Animal adoption ads have always employed depressingly sad songs and visuals of animals waiting to be adopted (we're looking at you, Sara McLaughlin and ASPCA), which, do make you cry like a baby tug on heart strings but are sometimes just too much to watch.
This ad, created by Carmichael Lynch for the Animal Humane Society, is a cute tail tale from the first perspective of Magpie, a homeless dog, and how he gets helped by the Animal Humane Society. This in fact does make you want to adopt a dog.
Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspiration. Never sugar coated. May contain nuts.