your move, twitterscrabble
Word geeks rejoice! Like Words with Friends on steroids, Scrabble introduced Twitter Scrabble, a Twitter campaign to launch its new board game Scrabble Trickster.
Users try and create the highest winning ScrabbleTweet from 100 random words on the microsite, tweet it, and wait to see if they've won that's day's competition.
Smart move, Scrabble.