What an interesting concept. To put digital and interactive advertising and marketing to the test, Google has created "Project Re:Brief" to re-conceptualize famous ads from decades yonder for this day and age.
"The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers?"
Included in the project are Coca-Cola's "Hilltop" from 1971 and Volvo's "Drive It Like You Hate It" from 1962. What a fun project.