riding out the stereotypes
When you hear "Harley Davidson rider" a very specific image likely comes to mind, but those who have been paying attention to the brand know the average Harley rider is anything but stereotypical. They're bankers, doctors, techies and even mom's.
To prove that point, Harley (with the help of several agencies) brought the campaign "E Pluribus Unum" (out of many, one) to life based on a fan generated idea. The campaign encourages Twitter followers to tweet #StereotypicalHarley and fill in the blank with their vocation or label of choice.
The results are being compiled into an enlightening and interesting series of videos featuring actual Twitter followers and their tweets.