hair loss ad - douchey or creative?

Let's face it, ads (especially in the beauty and weight management categories) have been playing off our insecurities for yeeeears. Some do it more aggressively than others, and they're usually targeted at women.

But this time around, a Canadian train ad is playing off what is probably the single biggest insecurity in men: hair loss. The reflective billboard for Panorama Hair was placed on the ceiling of a commuter train so balding men would have their bald spot on display for everyone to see.

The ad is taking a lot of heat for being cruel, so what do you think?

1 comment:

not sure said...

i don't think it's cruel, but im not balding just a receding hair line. An A for effort in getting some attention from media

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