beware the tweetaconda

The Denver Museum of Nature & Science which has started a clever social media campaign to promote its new exhibit about snakes and lizards.

Titled Tweetaconda, the campaign encourages users to tweet #tweetaconda or insert a message at their website to help grow the largest digital snake. While you're on the site, you can learn some facts about reptiles, too. Created through Carmichael Lynch.

Here's betting this digital snake is more realistic than the snake in the movie Anaconda.

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