movie promo takes flight

If you saw what appeared to be people flying around NYC these last few days, don't get too excited--the jetpack has not been approved for mass transportation. Disappointing, I know. In fact they weren't really people at all. They were remote control "planes" shaped and painted like humans that were flown around the city by virial marketing agency, Thinkmodo, to tease the upcoming film Chronicle (which is a story about three boys that can fly). Props for appropriate use of a PR stunt.

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  • Breakfast of Wednesday, February 01, 2012 8:07 AM
  • Posted by Kristien Del Ferraro

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