mad men ad meme

Mad Men's ad campaign that was announcing the show's start date on March 25 features the falling man from its opening credits on a white poster.

While the ads originally stirred up some controversy, it's now getting attention for another reason: New Yorkers are tagging the outdoor posters around the city with humorous scenes, that include trampolines, Super Man, and more -- basically creating real life ad memes.

View more pictures here and here.