love is not abuse app
Liz Claiborne Inc. launched an iPhone app for its coalition Love is not Abuse to help parents understand how technology and social media are being leveraged by teens as abuse in relationships. It includes examples of such abuse with links and resources to help parents address it.
Things that are supposed to help people stay connected can actually drive them apart, and for teens who are navigating relationships for the first time can lose sight of that and what's acceptable or not. Pretty sure there are probably some adults out there that could benefit from this as well.
And an interesting cause for the retailer brand, but a worthy one nonetheless.