look out below
Would you board an elevator if you saw a warning sign outside? Would you temp fate and press the button? Well if the elevator was in Southside Shopping Centre in Wandsworth London you'd get a bit of a shock when the doors opened, no floor! Nothing but the elevator shaft below.
Yeah I think I'll take the stairs....
Created by artist Andrew Walker for Alton Towers Resort, to promote their upcoming thrill ride called Nemesis Sub-Terra. The ride will take people on a 3D illusion tour of an underground network of caves. The only question is; do you have the courage to take the quick way down?
Labels: advertising, experiential, guerilla, installation, promo
posted by David Plain @ 3:29 PM
0 comments
Tweet
<< Home
