the key to this sign
To the casual passerby, this subway ad for Mercedes Benz could seem like any old ad. But this sign, created by German ad agency Lukas Lindemann, is animated, featuring a variety of people and things such as sexy women and giant robots, exiting the new Mercedes Viano to showcase how roomy it is. But here's the kicker. The action doesn't start until someone whips out their car keys and clicks unlock. Cool!