How Superbowl ads did digital - stats
Research advisory firm, Altimeter, analyzed the 2012 Super Bowl commercials to see how well they integrated with digital and social media.
The results are kind of surprising given the growing acceptance of how important digital integration is. A whopping 32% had no online references at all, and of those that had urls, many of them were with no call to action and only 16% were to social media vs. a corporate website or microsite.
More interesting stats in their full report.