Suburu didn't bother with a zillion dollar ad for the Super Bowl, instead opting for this series of dog centric ads. They also launched two social networking apps as part of the doggy effort. Dogbook for Facebook and MapMyDOGWALK for iPhone.
Best of all the ads were captured fully in camera. No CGI, no stunt doubles, just really amazing dogs who can drive. See all 14 in the series here.