would you make leo burnett proud?

Leo Burnett "When to take my name off the door" from Lobo on Vimeo.


Here's a video that may provide a little inspiration from a pioneer in the advertising industry himself. This animation was created by Lobo to accompany the retirement speech of Leo Burnett that he delivered to the entire Chicago office in 1967.

Coming from a remarkable founder during the golden age of advertising, he explains why he'd want his name removed, if ever, and disassociated with the company after he left. It might make you ask yourself - are you working up to these standards?

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