the way to digital talent's heart...

... is apparently through their stomach. Or at least, that's what agency Scholz & Friends is hoping with their latest creative recruitment efforts.

We've seen an agency use Foursquare stalking to recruit great digital talent away from competitors, so why not pizza and QR codes (hmph)?

Basically, the agency partnered with a local pizza shop and asked them to add a special pizza to any digital agency that ordered pizza for their after hours work. The extra pizza had a QR code on it, made from sauce, that directed the recipients to their job postings.

How the sauce didn't run, making the QR code unreadable is beyond me, but pretty darn clever.

1 comment:

Anonymous said...

Looks like the pizza was baked with the cutout in place, and then removed afterward.

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