the way to digital talent's heart...

... is apparently through their stomach. Or at least, that's what agency Scholz & Friends is hoping with their latest creative recruitment efforts.

We've seen an agency use Foursquare stalking to recruit great digital talent away from competitors, so why not pizza and QR codes (hmph)?

Basically, the agency partnered with a local pizza shop and asked them to add a special pizza to any digital agency that ordered pizza for their after hours work. The extra pizza had a QR code on it, made from sauce, that directed the recipients to their job postings.

How the sauce didn't run, making the QR code unreadable is beyond me, but pretty darn clever.

Labels: ,

At 2:23 PM, Anonymous Anonymous said...
Looks like the pizza was baked with the cutout in place, and then removed afterward.  

Post a Comment

<< Home
  • Breakfast of Wednesday, January 18, 2012 8:08 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors