this is your timeline on drugs...

... and off drugs.

At least that's what the Israel Anti-Drug Authority wants you to believe with their new campaign using a fictional Facebook user's timeline to dramatize the effect drugs have on your life. Using "Adam' Barak's" timeline they show what his life was like on drugs, and how much happier and brighter his life is now that he's off drugs.

Although this is likely a violation of Facebook's policy (timeline is not available for organizations yet), this is a very cool way to use it. It's nice to see an anti-drug campaign that isn't filled with ridiculous scare tactics, but rather snapshots of reality.

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  • Posted by Kristien Del Ferraro

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