thanks for letting us pee

FirstBank - Super Bowl Commercial from TDA_Boulder on Vimeo.

Most of us are sick of Superbowl commercials already and it's not even the Superbowl yet, but this one from FirstBank gets a pass. Why? Because it's pretty awesome without even trying too hard to be awesome.

Playing off the fact that since commercials are now just as much part of the "show" as the football game, we no longer have a free second to pee, this simple ad features a man in a recliner who remains silent for most of the commercial so that you can go take your bathroom break. Then it just ends with "Better Customer Service."

Who can argue with that?

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