melt in your facebook, not in your hand
Brands loooove to
fan milestones they reach on Facebook, even though consumers could care less about how many fans the brand has.
Every brand has its own variation, but
Cadbury Dairy Milk
created an entire "Like" icon out of its sheets of milk chocolate to celebrate reaching 1 million fans.
Impressive feat, but worth the effort, or just wasted?
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January 19, 2012
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