libraries: social reading networks?

These images are from a recent ad campaign done by the Milwaukee Public Library, using popular website logos to encourage people to read more.

Not sure if this is clever, or if it serves as a reminder that you want to go check YouTube or Facebook right now. Playful in some ways, yes, but entirely effective?

I guess either way, it's never bad to be reminded to support your public library - er, social reading networking place?

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