the great projection race

BMW is popping up large outdoor projections in major cities in South Africa and inviting passerbys to race their new BMW 1 Series around the projected race track with their tablet as the remote control.

People can simply login to Facebook on their tablet and it becomes the steering wheel, sharing their results on their wall. Maybe not as fun as actually racing the cars, it's still pretty cool!

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  • Breakfast of Friday, January 20, 2012 8:10 AM
  • Posted by Kristien Del Ferraro

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