eternal sunshine

Back in 2010 Tropicana brought sunshine (and free orange juice) to the Arctic (where it's dark all day in the winter) with a ginormous lighted helium ballon.

Now they're back at it again, this time bringing 3 extra hours of sunlight to London with an even bigger ball of light that is 30,000x larger than a football field.

Sure, it's all stunty and stuff, but who can argue with more hours of daylight in the middle of the dark and depressing winter?

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