Wednesday, January 11, 2012
cool use of QR codes?

Is there a such thing? Meh, pretty sure the answer is no, but Heineken gets an A for effort for at least giving them a somewhat valid purpose.

Concert festival goers could stop by the Heineken tent and get a custom QR code printed on a shirt that, when scanned, revealed a personalized message. The message could be cute, funny, inspirational or just plain dirty - whatever does it for you. The idea is to get people to connect in real life at the event.

Of course, if you've been to any musical festivals in your day, you'll probably agree that the thought of the drunken d-bags that frequent these festivals trying to scan your chest is more repulsive than it is cool.

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posted by Kristien Del Ferraro @ 8:09 AM   1 comments

At 4:41 AM, Blogger Whatley said...

Long time listener (rare commenter!), I saw this video the other day too but it got me thinking about something completely different.

Something called *engagement currency*

- would love it if you guys took a look :)

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