chutes and tweeters
Getting new Twitter followers can sometimes be a fun little surprise in your day, but it's even more fun when you get a new follower and a sugarific gumball is sent right to you down a whimsical little chute. And, if said gumball chute was caught on video and shared automatically with the new follower as a thank you, it would be even more fun.
That's exactly what brand communications agency, Uniform, did to build a stronger connection between their Twitter followers and their studio. Fun!