brainy furniture design, literally

The making of Variable Brain Design from DIST Creative on Vimeo.


What does a kid's brainwaves look like? What does anyone's brainwaves look like? Have you ever actually thought to ask that question?

Varier furniture has taken that question to task and created a line of patterns and designs to be used on a line of its chairs by measuring the brainwaves of three kids, while sitting on its Balans chair that helps improve concentration and well-being. They explain the tactics and premise behind this uniquely creative experiment in the video on their website. Created by Swedish production company B-Reel.

It would be awesome if everyone could get their own custom fabrics.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites