TBWA/Chiat/Day wanted to promote Southern California art collaboration project Pacific Standard Time: Art in LA 1945 - 1980, so they recruited some of SoCal's finest: rapper Ice Cube, actor Jason Schwartzman and Red Hot Chili Pepper's Anthony Kiedas to help pimp it out. And, this isn't just random celeb endorsement either. Ice Cube actually studied architectural drafting before he became a rapper. Who knew? Here's the series of videos that was the result. Pretty cool!