Men are from Mars, Women are from Venus, and ads for each target should be too, as illustrated by such campaigns as Molson beer's latest print ads that has a playful 'he said, she said' execution:
One print ad ran in women's publications, such as Cosmo, that featured a blonde, rugged, outdoorsy male holding two golden retriever puppies and drinking a Molson. (*Aaaw* and *swoon*.)
A corresponding ad ran in men's publications, like FHM, that spoke to men on a level that explained the objective of the women's ad: to subliminally train women to be attracted to men drinking Molson - a golden retriever puppy Pavlovian response if you will. (Molson to men: you're welcome.)
Even though it plays off complete stereotypes of each gender, it's a pretty funny take on duel-demographic marketing.
2 comments:
these are actually several years old, but still completely awesome. would be great stuff to have in a book.
This is a tight ad! It's funny and witty. Im new to blogging but the things people post nowadays is worth reading...
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