making cauliflower adorably irresistible

Some may call this branding. Others may call it brilliance.

Black Squid Designs in Australia were presented with a brief to design packaging for cauliflower - a vegetable that's often considered boring and bland. While some people may roll their eyes and resent having to do this (cauliflower? what can you do with cauliflower?), the team at Black Squid met the brief head on and what came out was awesome.

They selected 4 familiar names to put on the packaging to give them personality and make them more endearing to consumers. The packaging also has a brief description about the character of each cauliflower (Doris is a little shy - aww), with a suggestion on interesting ways to use it in your cooking.

I now have a hankering to adopt - er, eat cauliflower.

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