a knife that's more hardcore than you

KA-BAR knives knows it's consumer (and target consumer), which is evident by their latest campaign "Hardcore Lives. Hardcore Knives." that is aimed at men who are into hunting, fishing, the great outdoors, and who are in the military.

To illustrate this, they have 3 videos on their new website that depict real stories from consumers, through animated what? That's right - through animated tattoos.

Cause if you don't have a KA-BAR knife and a tattoo, you're not hardcore. Duh.

Labels: , , , ,


Post a Comment

<< Home
  • Breakfast of Tuesday, December 06, 2011 8:10 AM
  • Posted by a_blodder

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors