I'm sure all of us in marketing have had a moment (or ten) in our careers where we stopped and thought about the not-so-good-for-you products we've hacked onto people with clever or sly campaigns. But the marketers at Droga5 in New Zealand may have gone a little too far with this one.
To put Turtle Beach's line of gaming audio gear to test in the real world they sent an avid, professional Kiwi gamer (of war games) to Iraq. To be part of a real war. And have a real chance at be killed. With real guns and bombs. Uhhh. Yeah.