no longer forever a lonely runner
To promote its newest Xperia active phones, Sony Ericsson created a site, Xperiathon.com, where runners can compete in a digital marathon on November 26, no matter where they are. All they have to do is run wherever they are, logging their distance with one of 3 sport apps.
The person who runs 26 miles first wins.
Now the bigger question is not if you will participate, but what do you think of the use of the Forever Alone meme in the ad?