Well, apparently bling is indeed still relevant. And has been throughout history. Maybe it’s a sign of the times that Phiten has hired hip-hop group Pac Div to create a song about the history of bling to remind people they should still be buying it.
It seems like that trend should be out of style these days given the whole recession thing, but Phiten thinks otherwise. To them it's been in style since the Egyptians and isn't going anywhere.