help homeless youth? eh - whatever.
Virgin Mobile would like to know in their “Do Whatever It Takes” campaign, created by mono in Minneapolis.
Whatever ridiculous act it is (actually – they call them “whatevers”), you can state it on their campaign website, and when a certain pledge amount is reached for your act of randomness, you’re essentially ‘dared’ to actually complete the task you pledged.
It takes aim at motivating the digital-prone Gen Y into taking action for good, digitally. And if you're too shy to do a whatever, you can just pledge to someone else's.
And check out their "why" section - it's a great infographic that explains why it's important to help Gen Y's peers who are homeless.