drive tourism, swiss style

I'm sure many of you have dreamed of visiting Switzerland, perhaps for the delicious chocolate, the epic skiing or maybe for the incredibly attractive natives. But I bet you never thought of visiting the small town of Obermutten in the Graubunden area of Switzerland. Heck, you probably never even thought of pronouncing Graubunden.

Yet all of a sudden, with one simple Facebook stunt by agency Jung von Matt, this little bitty town is now on the map as a tourist destination. What did the trick? Just like their Facebook page and you'll get your profile picture printed and posted to a wall in town. Seems almost too simple - but now with over 12,000 fans this town of 78 residents needs to find a new wall to post the photos on.

All this for barely any cash. Not bad.

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  • Posted by Kristien Del Ferraro

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