A parrot that looks like a carrot?!? Aaahaha! That's so silly! And it's under your bed!
Parrot Carrot is also the main character of a children's book that is now enhanced with augmented reality. Augmented reality is used in a variety of ways, but this is one way that is pretty awesome. Kids can use the AR app on their phones to see the characters from the book in their surroundings, catch them and find objects that thyme with them to create new animals.
It seems like a sure fire way to get kids into reading.