augmented "nekedness"

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Can you possibly think of a better use of augmented reality than striping clothes off a model? Yeah, didn't think so.

Outdoor clothing retailer Moosejaw created this awesome iphone app that allows you to hover over the models in their catalog to see them in their skivvies.

Unfortunately there are no naughty parts, but it's still a pretty smart way for an unknown retailer to create some buzz during the holiday shopping season.

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