Volkswagen wants you to be a thief

To promote the launch of the 2012 Jetta, Volkswagen is displaying uniquely numbered, limited edition artwork in pop-art galleries all over major cities in Canada for the public to enjoy. Sure, they could've stopped there like a lot of other brands would, but the next part is what makes this share-worthy vs. just another pop-up store...

They're encouraging people to steal the artwork and share photos and videos of their heists on the Volkswagen Facebook page. Why? Because why the hell not be different?

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  • Breakfast of Monday, October 17, 2011 8:12 AM
  • Posted by Kristien Del Ferraro

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