a sunburn for your t-shirt

Everyone knows you shouldn’t be in the sun too long, or at least put on sunscreen. To raise awareness of the damages of UV rays, Advico Y&R created t-shirts that turns bright red with increased sun exposure for a sun lotion brand. Clever.

Another brand that could use this tactic? Sunkist.



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  • Breakfast of Tuesday, October 25, 2011 7:45 AM
  • Posted by a_blodder

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