sour patch kids get a bad rap

Scratch that. Sour Patch Kids is embracing their sour side with a sick beat featuring Method Man. The song is legitimately good, and the video is seriously well produced. Not to mention, it’s amusing.

They announced the world premier of the video on their Facebook page, and it is a great progression of their Sour. Sweet. Gone. campaign that depicts the little gummies as punks (sour) and then nice (sweet) in an endearing way.

But eff the sweet – these patch kids are all sour. Because after all, they’re not called Sweet and Sour Patch Kids. Enjoy the video and get ready to pucker, son.

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