Certain iPhone apps are being promoted out of home to encourage users to download them - if they haven't already. Rather than creating a regular old QR code that will take people directly to the app, they can scan clever, custom codes that uses images relevant to the app itself to compose the code.
Check out the custom codes for Angry Birds, Instagram and Shazaam.
2 comments:
Oh that game app is so obsessive once I start playing it I just couldn't stop.
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Looks cool. I've been looking at fun stuff to do with QR codes like this... but for some reason, Red Laser is not able to scan it for me.
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