shake what her mama gave her
An app where you can collect booty cards (yes – virtual baseball-style cards of girls’ behinds) and then virtually shake them? Maxim has an app for that. It’s called Massive. Created by Manual Hoch and Max Hoch.
Booty-shaking aside, it is creative way to get readers to interact with the magazine and reward them for it - you get a free year subscription of Maxim if you find and collect all the booty cards in the app. Then you can duel other people nearby who also have the booty cards.
Think of it what you will, but the reaction of one of their mothers on their parents’ blog is priceless.