a powerful lesson from a guy in bear suit

I dare you to watch this PSA from Jung von Matt for Pro Infirmis and not get teary eyed. Don't want to give it away, but hint, there's a wonderful lesson in here. So wonderful.


RFB said...

I was taken by this too, Kristien, until David over at AdFreak pointed out how it is a complete rip-off of an AIDS awareness ad from some years ago. See here: http://wheresmyjetpack.blogspot.com/2011/10/wow-i-jumped-on-that-bandwagon-too.html

Kristien Del Ferraro said...

Thanks Dave! I did see that and was wondering how long it would be until someone pointed it out. ha It certainly does seem similar to that spot doesn't it? Though the end of the AIDS one is much more jarring as David points out.

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