I was taken by this too, Kristien, until David over at AdFreak pointed out how it is a complete rip-off of an AIDS awareness ad from some years ago. See here: http://wheresmyjetpack.blogspot.com/2011/10/wow-i-jumped-on-that-bandwagon-too.html
Thanks Dave! I did see that and was wondering how long it would be until someone pointed it out. ha It certainly does seem similar to that spot doesn't it? Though the end of the AIDS one is much more jarring as David points out.
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