Jenny Lawson, also known as The Bloggess, has been named one of "Top 50 Most Powerful Mom Bloggers." She has more than 168,000 Twitter followers, and her blog is read by hundreds of thousands. She receives hundreds of unsolicited PR pitches.
BrandLink Communications is a media relations, marketing and special events agency, who sends out hundreds of PR pitches.
When sending a PR pitch to a blogger, it's important to know the blog and know the audience. It's also important to spell check the email. And if the blog isn't interested in the story, you should move along. This is where Brandlink Communications went a little astray.
Remember - reply all is never your friend. Especially when you're calling said Mommy blogger the b word. And then, you should certainly not question her social media relevance, and her 168,000 Twitter followers. So, she had them send messages to @BrandlinkComm and spreading the story of the heated exchange.
Brandlink has since apologized and is hoping to put this behind them.