doing good, looking good

Outdoor gear clothing company and social do-gooder Patagonia has partnered with Ebay to launch the Common Threads Initiative. This website allows customers to sell their used gear on Ebay, reducing the environmental footprint of fans and opening the brand to consumers who normally couldn’t afford the higher priced items.

It's a wonderful example of positively marketing a brand's core values.

1 comment:

Justin Condreay said...

Just purchased an item for over 50% off. Thanks for this! Got yourself a follower!s

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