the beetle gets some AR juice

For the launch of the new VW beetle, they've created an Augmented Reality app that brings their out of home advertising to life. Once you hold the app up to the ads, the car is animated and AR video plays an interpretation of the tag lines.

Check out the video to see a couple clips of the app at work, or if you'd rather wait to see if you pass one of their ads and feel motivated to download the app to view it first-hand, go right ahead.

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