barking up the right ego
Appealing to New Yorkers' egos that they are in fact REAL New Yorkers? Brilliant.
The NYC Department of Health is doing just that in their
latest ad campaign
to get pet owners to license their pets officially to give them street cred.
But then again, if you're a true New Yorker, you already knew that. And did it.
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October 25, 2011
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